I was asked to make a logo to put on the tickets, posters and programs for this year’s annual med ball (big fancy dinner & dance). This year’s theme is “Big City, Bright Lights,” so I went with a bit of a NY thing (I’m pretty sure that’s what the organizers were thinking too).
And Helvetica Light, because it’s a fancy event*.
*This is a reference to the movie Helvetica, where it was argued that you can use Helvetica for everything, and if it’s a fancy event, just use light or extra light.










